2017 was a banner year for Yves Saint Laurent (YSL) beauty, particularly in the realm of lipsticks. The brand released a flurry of new products, revitalized classics, and solidified its position as a leader in luxury lip color. From the groundbreaking Volupté Tint-in-Balm to the highly coveted Rouge Pur Couture collection expansions, YSL offered a diverse range catering to every lip preference and occasion. This article delves deep into the YSL lipstick landscape of 2017, exploring the key launches, highlighting standout shades, and examining the impact these products had on the beauty world.
The year kicked off with a significant wave of spring releases, setting the stage for a year of vibrant color and innovative textures. The most significant launch was arguably the YSL 2017 Spring Volupté Tint-in-Balm, a revolutionary hybrid product that blended the comfort of a balm with the pigment of a lipstick. This "夹心唇膏" (as it was known in China), featured a unique two-toned design with a core of intensely hydrating balm encased in a vibrant outer layer of color. This clever design not only delivered a beautiful gradient lip effect but also provided long-lasting hydration and a comfortable wear experience, a departure from some of the drier, more matte formulas prevalent at the time. The collection's success was immediate, with numerous shades quickly becoming coveted items. The subtle color payoff and the natural, healthy-looking finish made it a perfect choice for the "no-makeup makeup" trend that was gaining momentum.
Alongside the Volupté Tint-in-Balm, YSL also introduced other spring releases, including new shades in their existing Rouge Pur Couture lines and possibly a lip and cheek tint stick. These additions offered a wider spectrum of colors and finishes, from classic reds and nudes to more daring berry tones and vibrant corals. This diversification ensured there was a YSL lipstick for every skin tone and personal style. The marketing campaigns for these spring releases emphasized the fresh, youthful energy of the season, perfectly complementing the vibrant colors of the products. The marketing materials and social media presence focused on showcasing the versatility of the lipsticks, demonstrating how they could be used to create a variety of looks, from subtle everyday makeup to bolder, more dramatic evening styles.
The success of the Volupté Tint-in-Balm wasn’t a fluke. Its popularity highlighted a growing consumer demand for products that offered both beauty and skincare benefits. This trend influenced subsequent YSL lipstick releases throughout the year, with a continued emphasis on comfortable, hydrating formulas that didn't compromise on color payoff.
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